Suds in the Triad Startup Lab

Since joining the Triad Startup Lab, some of our key areas of focus have been our sales chain process and how we present ourselves to clients through our marketing strategy. As we have adjusted our model to primarily serve other businesses, we have also had to adjust our main form of marketing and our sales proposals. So far, we have spoken to several companies, both in-person and through other means, to inform them about our company and our services.

The feedback that we have received from going out to these companies has given us insight on how we need to improve our sales strategies. Currently, we need more physical sales material in order to provide more information to the potential clients. We have also concluded that we need to build creditability and trust with our potential clients. After getting feedback from both the companies and our mentors in the startup lab, we are now stepping back and taking their advice to further prepare ourselves for future clients.

Ultimately, we plan on following up with the companies via email, and in this way, we can continue to collect data from various companies and their employees.

A recent workshop with Taylor Pipes helped us to consider our story and its importance. Our story plays a pivotal role in our marketing as it gives the client a deeper insight into whom we are and what we are looking to accomplish.

As two students from the University of North Carolina at Greensboro, we are looking to gain invaluable experience by starting and running our own business. We also have a large interest in the well-being of our planet, and so we found this business model to be a perfect opportunity to conserve natural resources while also helping other college students.

The standard car wash requires approximately 45 gallons of water per vehicle and uses toxic chemicals and cleaning solutions. After rinsing the car, these dangerous chemicals then flow into city drainage systems. Many car washing and detailing businesses have made additional efforts to help with this problem by recycling water, but our waterless method both uses biodegradable solutions and saves approximately 45 gallons of water per wash. Essentially, there is no rinse cycle, and so that eliminates the contaminated runoff.

As the company grows, we plan on giving back to charitable organizations that help with either providing clean water to developing countries or conserving other natural resources.  We are helping fellow college students by providing a source of part-time income, and we also give them the opportunity to experience various aspects of operating a small business.

Overall, we want to provide the invaluable hands-on experience of running a business that is low-risk and profitable to students across the country. This is even where we derived our name from, Supporting Undergrads Driving Sustainability, or S.U.D.S. for short. So support a student today, and schedule your car wash at

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SUDS Waterless: From Class Project to Local Business

SUDS Waterless: From Class Project to Local Business

Supporting Undergraduates Driving Sustainability, or SUDS, is local, student-owned company that provides waterless car washing and detailing services. Now, you may be thinking, “I know that a waterless car wash conserves water, but what problem does that actually solve? Can this one company really have a significant impact on the local community?”

One of the largest health risks in the world today is contaminated water. Contaminated water continues to threaten the quality of life and public health not only in developing nations, but also right here at home in the United States. When water from rain or melting snow runs off into our rivers it picks up dirt, trash, toxic chemicals, and potential disease-carrying organisms along the way. When we run into unfortunate situations, such as the crisis in Flint, Michigan, the water that SUDS conserves helps to address the increasing scarcity of clean water in many areas of the nation. SUDS’ mission helps to protect clean water and promote water efficiency here in the US!

The idea for a waterless car wash first came about while Larry Long, a student at UNCG, was enrolled in a class that taught students how to create valuable business ideas that could operate on campus. Larry’s original idea was to bring his pressure washing business to UNCG and to clean the vehicles of students on and around campus.

As time went on, Larry discovered that his original business idea would run into mobility issues due to the large size of the pressure washer. His business advisor, Scott Millman, encouraged him to explore waterless car washing methods used in other parts of the world. Larry saw that conserving water and protecting the environment by using biodegradable products would have a larger impact on the community while also differentiating the business model.

During the spring of 2015, Robin Moulton would join the team. Together, Larry and Robin took the idea through a feasibility analysis to test the possibility of bringing this new venture to the Triad. During this time, the duo was looking for a name that would tie together car washing, college students, and sustainability. After many hours of brainstorming, Robin came up with Supporting Undergraduates Driving Sustainability, or SUDS for short. Eventually, the name was expanded to SUDS Waterless, and this remains the official name of the company today.

Recently, SUDS Waterless has entered into the Triad Startup Lab business accelerator program, and it has been an amazing experience so far. The mentors in the program really push us and support us to work hard to build this amazing company here in the Triad. Before the Startup Lab began three weeks ago, SUDS was still somewhat in the idea stage. Now, we have concrete goals and objectives to meet each week. Our business model has changed from B2C (business to consumer) to B2B (business to business). Instead of merchant or retail services, we service companies and their employees. We still have a lot to accomplish in a short amount of time, but it will all be worth it in the end. It is very tough building a business while being full time students, but getting the practical experience of building and operating a business outside of the classroom is a life-changing opportunity.image1 (2)